Overview
Middlewatch is a website template for small watch brands that sell online. The demo brand is fictional and based in Portland, Maine, with three models in six versions.
What I built
The home page opens with the watch in the dark, showing only the luminous dial, and a spotlight then lights it up. The spotlight is a WebGL shader in a custom code component, and its color, width and position can be adjusted in Framer.
Each watch has its own CMS page with a photo gallery, price, stock status and a list of ten specifications.
Other features
A 24-hour clock that shows the visitor’s local time, a comparison table, a size guide drawn to scale and an email signup form.




